Most businesses buy step four first: ads that send traffic to a page nobody has checked, for a keyword nobody verified anyone searches.
01
Half of what businesses ask us to build has no demand behind it, and something nobody had thought of has plenty.
Which searches your customers type when they are ready to buy, how much of it happens in Spanish, who is taking it now, and where on the map you appear and disappear. Finding that out costs a week. Finding it out after building costs a year.
02
Findable includes machines, not just people.
Website and landing pages, technical and on-page SEO, the content for the searches step one found, and the Google Business Profile that decides whether you show up on the map. The content lives in the HTML, because the crawlers behind AI answers do not run JavaScript. The same structure that lets Google understand a page is what lets an AI engine quote it as a source.
03
Tracking comes before optimising. Always.
Whether the page answers the question they arrived with, whether the form is short enough to finish, whether the number is tappable, and whether any of it is recorded. Changing a page without measuring it is redecorating.
04
This step is optional, and we will tell you when it is.
Google and Meta Ads, retargeting and continuous optimisation. Advertising enters when there is a page proven to convert what already reaches it for free. If the first three steps produce more enquiries than you can answer, paying for more is a strange way to spend the money.
Every month, regardless of the step
The four steps describe the work. These four describe how it is run, and they are the same in month one and month twenty.
The audit, the build, the writing and the reporting are done by the same person you speak to. Nothing is passed to a junior and nothing is outsourced without telling you.
The site, the domain, the profile, the accounts and everything produced belong to you, during the work and after it. Access is handed back or deleted whenever you ask.
Each report says what was done, what it moved and what comes next — with the numbers underneath, so you can check them yourself rather than take our word for it.
No setup fee and no long-term contract. Two months’ notice on either side, so neither of us is trapped and neither of us is surprised.
Start at step one
The free audit is step one, done on your business before you pay anything: where you rank in both languages, where you sit on the map, and what the gap is costing you.
Step one, right here
Four questions, in the same order as the four steps. It takes about a minute, and what comes back is the audit — not a brochure.