Service 03 of 06
AI search visibility in Miami
An answer engine does not hand back ten links to work through. It names a handful of businesses and moves on. If you are not one of them there is no second page to be on, no scrolling, and no way for the person asking to find out you existed.
The problem
There is no page two in an answer.
Start with what nobody actually knows: no one outside those companies has the selection rules, they change without notice, and anybody selling you guaranteed citations is selling you a story. I will not do that. What can be worked on are the conditions — whether a machine can read you, quote you, and be confident you are who you claim to be.
The first one is the most common failure and the easiest to miss. Most AI crawlers do not run JavaScript. A site that builds its text in the browser looks complete to you and to Google, and arrives at GPTBot or ClaudeBot as an empty shell. I have seen headlines that existed only as a data attribute: perfect on screen, invisible to everything that mattered here.
The second is quotability. An answer engine lifts a passage and stands it on its own, so a paragraph that only makes sense after the two above it does not get used. The third is identity: if your name, address and description disagree across the web, the engine cannot resolve you as one business and tends to reach for one it can.
What is included
What actually gets done
Everything readable without JavaScript
Your content served in the raw HTML, verified by fetching the page the way a crawler does rather than the way a browser does. If the text is not in the source, for these engines it is not there at all.
Crawler access checked one by one
GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended, Bingbot and CCBot requested individually. A single blocked agent is a silent, total exclusion from one platform and it never shows up in any normal report.
Answer-first, self-contained passages
The main question answered in the first hundred words, and sections written so they still make sense quoted alone. This is also better for the people reading, which is why it is not a trick.
Entity consistency and structured data
One connected block of structured data saying what the business is, who runs it and where it works, matched by consistent information everywhere else, so you resolve as one entity instead of three approximate ones.
Dated, sourced facts worth citing
A figure with a method and a date behind it gets reused. A claim with neither gets skipped. Where the useful number does not exist yet, I measure it and publish how.
Checked in English and Spanish
The same question asked in both languages returns different businesses. Both get tested, because in Miami assuming they match is how half the market disappears.
How it runs
Four steps, every month
Ask the engines first
Before changing anything I ask the real questions your customers would ask, in both languages, and record who gets named. That is the baseline, and it is usually uncomfortable reading.
Fix what blocks the machine
Rendering, crawler access, structured data. Cheap, fast, and the difference between being evaluated and not existing.
Rewrite for being quoted
Answer first, passages that stand alone, facts with dates. Applied to the pages that matter, not to all of them at once.
Re-ask, same questions
The same prompts, monthly, in both languages, with what changed. Movement here is lumpy and slow, and the log is the only way to see it.
How you know it is working
What lands in your report
- A fixed set of prompts, asked monthly in English and Spanish, with who was named recorded verbatim each time.
- Whether your site is being fetched by the AI crawlers at all, read from the server logs rather than assumed.
- Referral traffic from AI platforms, which is small for almost everyone and worth watching precisely because it is growing from nothing.
- How your business gets described when it does get named — wrong descriptions are a fixable problem and a common one.
What I will not claim. Nobody can guarantee that ChatGPT or an AI Overview will cite you, and the honest version of this service is that it improves your chances and gives you a measured record instead of a feeling. There is one more thing worth saying plainly: an llms.txt file costs nothing and no major crawler has confirmed it uses one. Mine has one. I do not count it as a lever, and you should be suspicious of anyone who does.
Fit
Whether this is the right one
This is the right service when
- People ask about your category in full sentences, and a recommendation matters.
- Your buyers research on a phone and increasingly start in a chat window.
- You already have real expertise and the site is just not stating it in a usable form.
It is the wrong one when
- You want a guarantee of being cited, which nobody can give you.
- Your customers find you by walking past, and search is not part of it.
- You expect this to replace ranking on Google, rather than sit on top of it.
If your problem is somewhere else
- Google MapsWhen the problem is the map pack: you are not in the three, or only in your own block.
- Local SEOWhen you own the map but the normal results below it belong to someone else.
- Bilingual SEOWhen half of Miami searches in Spanish and only your English version exists.
- Web designWhen the traffic already arrives and the page it lands on is what loses it.
- Google & Meta AdsWhen you need the phone to ring this month, not in the sixth one.
Questions
AI search, answered straight
Can you guarantee ChatGPT or Google AI Overviews will recommend my business?
No. Nobody outside those companies knows the selection rules, and they change without notice. What can be improved are the conditions: whether the engines can read your site without running JavaScript, whether your content can be quoted as a standalone passage, whether your identity is consistent enough to be resolved, and whether the crawlers are allowed in at all. Then I measure what actually happens with a fixed set of questions asked every month.
Why does JavaScript matter for AI search?
Most AI crawlers do not execute JavaScript. Googlebot does, so a site that builds its text in the browser can rank normally while arriving at GPTBot or ClaudeBot as an almost empty page. It is one of the most common problems I find and one of the least visible, because the site looks perfect to everyone who checks it in a browser.
Is AI search optimization different from normal SEO?
It overlaps heavily and then diverges in a few specific places. Clean structure, fast pages and clear expertise help in both. What is particular to answer engines is writing passages that survive being quoted out of context, keeping your entity consistent across the web, publishing facts with a date and a method attached, and confirming that each crawler is actually allowed to fetch you.
Does llms.txt actually do anything?
Not that anyone has demonstrated. No major crawler has confirmed it consumes the file. It costs nothing, it does not hurt, and I publish one, but I do not count it as a real lever and I would be careful with anyone who sells it as one.
How do you measure something that has no rankings?
With a fixed list of prompts, asked in English and in Spanish every month, and a record of exactly which businesses get named and how they get described. Alongside that: whether the AI crawlers are fetching your site at all, read from server logs, and any referral traffic those platforms send. It is a log rather than a scoreboard, and it is the honest version of measuring this.
Next
Find out where you actually stand
A free audit: what you rank for today, in both languages, what is blocking it and what I would do first. No obligation and no sales call unless you ask for one.
Krelo works with businesses across Miami-Dade and Broward County, in English and Spanish. See what the work has produced →